It’s that time of the year again, as BIA/Kelsey holds one the most exciting conferences of the year centered around the Yellow Pages and local search industry. Directional Media Strategies 2010 is almost here and this time it’s taking place in the lovely city of Dallas, Texas. Tupalo.com will be on-hand for the excitement and in addition to meeting many of the most exciting players in the Yellow Pages industry, will also be blogging & Tweeting about the presentations and keynotes!
More about the DMS2010 from BIA/Kelsey:
Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey’s latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.
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