Tupalo.com, which successfully launched in Austria in 2008, has today announced the launch of Tupalo.com in the Netherlands. Now Dutch locals are able to share their opinions on local hotspots by rating and reviewing their favorite local businesses, such as bars, clubs, salons, plumbers or the best restaurants in Amsterdam.

„We’re very happy to see Tupalo.com go live in the Netherlands, especially with the support of De Telefoongids BV. The Netherlands is well-known for it’s multicultural community, culture and nightlife, in addition to being one of the leading markets for online social communities in Europe, so we’re excited to help our users discover the best local businesses the Netherlands has to offer“, says Mike Borras, Co-Founder and CEO of Tupalo.com.

“De Telefoongids BV is always looking for new ways to give consumers access to our information,” added Patrick Mesterton, director Sales & Marketing Online of De Telefoongids BV. “In return, we can feed user generated content – their ratings and reviews – back into our core directory data. Our partnership with Tupalo.com will offer both companies many opportunities for its users and advertisers.”

Tupalo.com Netherlands follows the launch of Tupalo.com Austria in April 2008.

About Tupalo.com
Tupalo.com is a social yellow pages website, where users discover, rate and review the best local businesses around the block, and around the World. Featuring dependable reviews from local residents, Tupalo.com offers locals and visitors coming into town a valuable resource for discovering the best restaurants, pubs, cafes, beauty salons and services a city has to offer. Tupalo.com was founded in 2007 in Vienna, Austria.

About De Telefoongids BV
Headquartered in Amsterdam, De Telefoongids Holding employs 1.200 specialists in six business units including De Telefoongids BV (De Telefoongids & Gouden Gids), LokaalTotaal (local directories), Suurland Outdoor (city maps), City & Tourist Promotions (municipal directories), Scoot Media (affiliate marketing) and ClearSense (search engine marketing). Its largest business unit, De Telefoongids BV is a leading provider of local search and lead generation services. It owns the Netherlands’ most complete database of relevant information about companies, products, services and persons. De Telefoongids BV operates in a rapidly changing search and advertising market and continually innovates its online, print and mobile services for people and companies who search and want to be found. More than 2 million people use De Telefoongids & Gouden Gids each day. The websites www.detelefoongids.nl and www.goudengids.nl register over one million unique visitors per day, firmly positioning them in the top 10 of most visited sites in the Netherlands. Another million people use the print version of the directory every day. Combined, De Telefoongids BV guarantees advertisers an excellent return on investment with 7 out of every 10 company searches resulting in a purchase.

Tupalo.com, the American-Austrian social yellow pages startup, has launched integration with the microblogging service Twitter.com, giving users of both services the ability to login and rate their favorite local businesses using just their Twitter account.

Vienna, August 4, 2009. The american-austrian social yellow pages startup Tupalo.com, which recently announced a round of investment by Austria‘s leading yellow pages publisher HEROLD, has launched the ability for users of the popular microblogging service Twitter.com to easily login and begin reviewing their favorite local businesses in their neighborhood and around the World.

When logging in with one‘s Twitter Account, users have full access to Tupalo.com and it‘s plethora of features, such as rating and reviewing the Chinese restaurant around the corner, or the car repair shop downtown. Or even creating custom collections of businesses, such as “The best soy latte in Vienna, Austria”. In addition to login, Tupalo.com also enables Twitter users to easily “tweet” their reviews and feelings about their favorite local businesses out to all of their friends and followers.

„All of us at Tupalo.com use Twitter both privately and in our daily business, so we’re extremely excited to give all new Tupalo.com members a simple and slick way of accessing Tupalo.com – without worrying about another account to remember“, says Michael Borras, Co-Founder & CEO of Tupalo.com. “Basically, Demi Moore, Ashton Kutcher or any other Twitter user can easily login and review their favorite local businesses on Tupalo.com, joining other Tupaleros in sharing their experiences with their favorite spots around the World.”

About Tupalo.com
Tupalo.com is a social yellow pages (SYP) community where people discover, rate and review the best local businesses around the corner or around the World. Built for locals and visitors alike, Tupalo.com collects reviews and recommendations from locals in the know and shares them with those who want to find the best restaurants, clubs, bars, salons, boutiques and services a city has to offer.

Founded in 2007, Tupalo.com is a privately-funded internet startup, built by an American / Austrian team, with offices in Vienna, Austria and is available in English and German

Media Contact
Bernhard Lehner
Tupalo.com – Stuff in Your Neighborhood
Dorotheergasse 10/14-15 DG1, 1010 Vienna
Web: http://tupalo.com/
Twitter: http://twitter.com/tupalo
Online Press Center: http://tupalo.com/en/press/
E-Mail: press
Phone: +43 664 439 86 09

FOR IMMEDIATE RELEASE

Vienna, Austria – Tupalo.com http://tupalo.com/, the Viennese-American Social Yellow Pages community has announced a strategic partnership and round of funding from Austria’s leading publisher of Yellow Pages products and data, HEROLD Business Data.

Since 2007, Tupalo.com has provided Vienna locals with a community to discover the best local businesses in their neighborhood and around the World. And discover they have, with thousands of social reviewers writing hundreds of thousands of words describing their experiences at their favorite (and not so favorite) local restaurants, cafes, salons, bars, clubs and other businesses and services around Austria, Europe, North America and the World.

A quick peek at Tupalo.com’s Social Yellow Pages at http://tupalo.com immediately shows locals and travelers the most popular local businesses in their city, giving users an immediate view into the hottest spots in the hottest cities around the World, via traditional Yellow Pages content such as address, telephone number and website address, as well as user-generated content such as user reviews, ratings, favorites lists, photos, questions and answers, and many other experiences.

With HEROLD Business Data joining as a strategic investor, Tupalo.com will have access to HEROLD’s database of over 300,000 local businesses and services, giving Austrian-based social reviewers, urbanistas and foodies, known as Tupaleros, more local businesses to share their experiences about, and many more new shops, boutiques, cafes and more in their area to discover. Additional funding from the partnership will enable Tupalo.com to rapidly accelerate product and community development activities around Austria and Europe, together with Tupalo.com’s local partners, i5invest, a startup incubator with offices in New York, Vienna, Austria, and Salzburg, Austria.

“With Tupalo.com bringing HEROLD on board, our users will have access to loads of new business data and Information. The professionally edited HEROLD content complements the user-generated recommendations, ratings and reviews from our Tupaleros perfectly, “says Michael Borras, who together with partner Clemens Beer, are CEOs of Tupalo.com. “Since our users are very passionate about their favorite local businesses and services, our user-generated content will add a valuable addition to the hundreds of thousands of new business listings data HEROLD provides us. ” Clemens Beer adds.

“Tupalo.com took the concept of Yellow Pages, which we at HEROLD brought to Austria, and successfully developed and led it into the “Web 2.0″ era. The Social Yellow Pages community Tupalo.com has created matches perfectly with our business. Both companies will benefit from this deal” says Managing Director of HEROLD, Thomas Friess.

In addition to HEROLD as a strategic investor, Tupalo.com has received private funding from startup incubator i5invest, who have provided business development and market guidance to Tupalo.com since late 2008. “Tupalo.com complements our project portfolio perfectly. The Tupaleros developed an extremely good product, which we will support with our network, our expertise in financing, marketing and in Market Approach,” says Markus Wagner, founder of i5invest.

About Tupalo.com
Tupalo.com is a Social Yellow Pages community for locals and travelers alike. Reviewers and users are able to discover, rate and review local businesses and services in their neighborhood and around the World. By sharing their experiences with local bars, restaurants, cafes, salons, boutiques, hotels, services and more, Tupaleros are creating intimate and first-hand looks at the hottest spots, in the hottest cities in Austria and around the World.

Tupalo.com is available in English – http://tupalo.com and German – http://tupalo.com/de/ and was founded and bootstrapped in 2007 by an Austrian / American team led by Clemens Beer and Michael Borras. Tupalo.com is based in Vienna, Austria, where they are trying to visit every Viennese Cafe for a hot cup of coffee and apple strudel at least once – http://tupalo.com/de/wien/c/cafe.

About i5invest
i5invest GmbH, with offices in New York, Vienna and Salzburg, is a business incubator and angel investor for internet startups. With a team of internationally experienced entrepreneurs and a network spanning New York, the Silicon Valley and Europe, i5invest acts as an incubator for the online business models of tomorrow. http://i5invest.com

About HEROLD Business Data
HEROLD Business Data provides a platform for consumers and businesses in Austria to find relevant data on companies, products, brands and services, in addition to Yellow Pages data, such as phone numbers and addresses.

HEROLD’s core business is the publication of Austria’s telephone and Yellow Pages print editions, in addition to online and mobile directories. In addition HEROLD offers other lead generation services, from direct marketing, to data, to search engine marketing. http://herold.at

Media Contact

Bernhard Lehner
Tupalo.com – Stuff In Your Neighborhood
Feldgasse 1 / 36, 1080 Vienna
Web: http://tupalo.com/
Online Press Center: http://tupalo.com/en/press
E-mail: press
Phone: +43 664 439 86 09

The Tupalo.com community choose their favorite restaurants to sit outside in Vienna, Austria!
The Social Yellow Pages community Tupalo.com invites you to check out the best restaurants with outdoor seating in Vienna, Austria.

Where are the best clubs, record shops and restaurants & cafes? In which shops are the latest sneakers and where can I comfortably sit outside at night? With Tupalo.com you receive hyper-local information, highly relevant and concise, giving users more than just addresses and phone numbers, but also user suggestions, reviews and ratings.

“More to offer”, that’s what the Online City Guide offers foremost. Clemens Beer and Michael Borras launched Tupalo.com in 2007 – since the launch Tupalo.com has received tens of thousands of user-generated reviews by several thousand reviewers – and that’s only Austria. On http://tupalo.com/en/vienna, bon vivants and night owls can now choose among tens of thousands of “Spots” where they should visit next. Spots are pubs, bars, shops and the most popular hotspots – up close. “Being close to summertime in Vienna, users are particularly interested in places to eat, drink and hang outdoors,” says Tupalo.com CEO Clemens Beer.

That’s why, among the Tupalo Vienna community’s favorite spots one finds locations with comfortable outdoor seating, such as Asian-inspired favorites On (http://tupalo.com/en/wien/on) and Sapa (http://tupalo.com/en/vienna/sapa), the French bistro Le Bol (http://tupalo.com/en/wien/le-bol) and the Italian classic, Il Sestante (http://tupalo.com/en/vienna/il-sestante) with it’s large and scenic courtyard seating area.

Through user-generated voting, ratings and reviews, users on Tupalo.com are able to voice their opinions on their favorite restaurants, cafes, shops and other local businesses, as well as collect and show off their lists of visited local businesses and wish-lists of businesses they’d like to visit.

Being part of Tupalo.com is simple: “Anyone who registers can submit reviews, ratings and collect their favorites lists. The result is a powerful, user-generated local directory with character” says Beer.

The idea behind the concept? “Recommendations from friends and users with similar tastes are much more relevant than editorially created content” says Beer.

The food-flavored city guide already generates hundreds of thousands of visits each month, with its core community based in Vienna, Austria. “We started in Austria, because we live here and our project immediately generated huge interest,” says Beer, explaining the rapidly growing number of locations and users.

Currently, the Vienna start-up is working hard in order to expand the content and usability of the site. Soon there will also be a mobile Tupalo.com Version for the iPhone coming, so that the entire Tupalo.com content is also available on the go available.

About tupalo
Tupalo.com is an internet start-up with offices in Vienna, Austria, creating a powerful Social Yellow Pages experience, where restaurants, shops, bars and other local businesses and services can be discovered, rated and reviewed. Tupalo.com is both privately and publicly funded, receiving public funding from the City of Vienna’s esteemed departure Fund.