Taken, but not surprised, precisely because of the flow of traffic. A narrow little shop with mostly the same selection as the two other branches, but this one has by far the nicest salespeople.

I love it so much that I'm bound to incorrectly use punctuation marks?!. A very sober color palette with the occasional burst of yellow, royal blue, or coral, with matching classic designs of stripes, or polka dots. The concept is for mothers and daughters in step with style, that way the clothes can be shared, or at least, last you through the ages. So, the prices aren't that friendly, but the fabrics are. And well, the saleswomen too. By the by, there's also a shop more in the center, on Fuencarral, but I prefer this one, as it seems more laidback, but maybe it's also because I'm in prim-and-proper town. Now I feel like carrying a chihuahua in my purse.

El peque is the little sister of the SCOOTER and BAZAAR shops, stocking many Frenchy chic labels at significantly discounted prices. Sometimes the merchandise destined for the regular shops arrives late, and so, is sold directly in El peque. The stock tends to rotate every few weeks, so off-the-chart fashion fiends tend to check more than often. I try to come by every once in a while, and always, ALWAYS come away with something, like a great Vanessa Bruno belt or checkered Isabel Marant Etoile button-up top. Virginia, the salesgirl, is helpful but non-intrusive. As always: try before you buy, because there are no returns, but why would that happen, anyway?

I'm guessing this one is the original, a much bigger space that merits four stars for the flowy, flowery interior design and a pillar that's reminiscent of Park Güell.

Again, this is a French label, so there you go.

I suppose it's a got a long way to go, but installing exclusive little boutiques like this may be a start. Lots of Tara Jarmon, Maje, and (my current favorite) Sessun, but also Danish brands like Muka and Rützou. I hate to admit it but I do swoon for the soft fabrics and "slightly edgy" cuts and patterns, but unfortunately, they're not appearing at Zara any time soon.

It's called Mott. More playful than neighboring Pez, Oliphant, and Benny Room put together, Mott features flirty feminine frocks that would make Zooey Deschanel swoon. The back room is dedicated to markdowns, so it's worth looking around a bit for finding a steal.

" The fabrics are always super soft (check the cashmere), the colors pretty (violets, pinks, turquoises), but the sizes are always super small and the designs questionable, unless skulls and crossbones set in rhinestones are your thing.