Their slogan is "Only natural ingredients" and the store in Leidstraat 101 is the largest of the three shops in Central Amsterdam (Spui 5, Leidsestraat 101, Singel 437) with extended opening hours and some extra seatings.
Sensational ice cream (it really tastes good and you can see always a lot of folks enjoying their ice cream cones) - last time I had vanilla ice cream with a Belgian wafer and hot cherries (fresh strawberries, caramell sauce, choclate sauce are also available).
The smell of fresh chocolate is overwhelming there as well and the nicely arranged and with symbols decorated choclate (with an explanation of flavours) is pretty good - a box with an organic version is even in Bio-Shops available. Both, my boyfriend and me, are very happy customers :-)