Make the effort to go there instead of Zanoni, Frateli or Schwedenplatz and you will be well-rewarded. Fresh, natural flavors. The pistachio is natural-colored and tastes as good as any I have had in Italy. My daughter is over the moon for the Zitron (lemon) flavor, which tastes of frozen lemons and nothing more. Not too sweet like Schwedenplatz or Zanoni and not too creamy like Frateli.

Gelateria Hoher Markt provides the only good gelato in the first district.

The only drawback is the fact that Hoher Markt is a congregation point for the obnoxious-smelling and totally senseless Fiakers of the first district. You will need to walk elsewhere if you don't want your gelato to smell of horse shit.

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My daughter had chocolate and strawberry. The chocolate tasted like icy cool, cream chocolates. THe strawberry was great.

I had apricot and pear. The apricot tasted like less-sweet Staud's marille jam, but frozen and served on pillowy cream. The pear tasted like a totally ripe pear served in a river of freezing cold cream.

So far, this is the best ice cream I have found in Vienna -- by far!